Hello
Hi there, I'm Kasra Khalili!I'm a husband, son, and brother. I live in Washington DC with my wife (Amanda) and dog (MJ).Professionally, I work across product, sales, and marketing. I help teams translate what a product can do into the business outcomes executives actually care about. Outside of work, you'll likely find me on a tennis court, at the movies or live show, or spending time with friends/family.This site is a simple home base: a place to find my work, my book, and musings from the journey.
Work
My career journey has been anything but linear.I immigrated to the U.S., ran restaurants, and earned a BA in occupational safety before I ever touched startups or SaaS.Along the way, I’ve worked across a wide range of roles and companies: overseeing regional safety programs at H&E Equipment, building communities at Startup Grind, scaling GTM operations and product at On Deck. Most recently, I built and led the Business Value Consulting function at Semrush from 0 → 1.Today, I work in Value Consulting at Atlassian, partnering with sales, product, and go-to-market teams to quantify the business impact of collaboration and developer tools. In practice, that means building clear value narratives, ROI models, and deal support that help customers and executives see how Atlassian improves outcomes.I’m also an MBA candidate at Indiana University’s Kelley School of Business, focusing on strategy and leadership, and the author of “Who We Know,” a book on how our digital and physical networks shape our outcomes.If any of this resonates, I’d love to hear what you’re building. The easiest way to get in touch is email: kasra@hey.com.
Contact
Email is best. Send me a message to kasra@hey.com.I typically reply to all emails within a couple of days.